About us

More good days for the dogs who gave us their best years

Senior Paw World exists for one reason: the last third of a companion's life is the most medically complex, emotionally heavy, and expensive chapter — and the least supported. General pet telehealth is built for episodic problems. Senior dogs need continuity: someone tracking the weight, the stiffness, the appetite, the good days and the hard ones, between vet visits.

We are not veterinarians and we don't practice medicine. We build the program, the tracking tools, and the 24/7 access; independently licensed veterinarians provide every consultation through our clinical services partner. And we work with your regular vet — every quarterly report is designed to be handed across the exam table.

[FILL] Founder story, team, and photo go here.

Contact

Talk to a human

Members

Log in

One login covers every senior dog on your plan.

My account — demo

Membership & billing

Demo of the two-click cancellation flow. [FILL] Developer: wire buttons to Stripe subscription API.

Comfort care & end-of-life support

The hardest chapter, walked together

[VET REVIEW] Every section on this page must be reviewed and approved by a licensed veterinarian before launch.

Track the question that matters: more good days than bad?

When a companion enters their final season, the hardest part is knowing where you are. Gut feelings swing wildly day to day; trends don't. Our Good Days tracker gives you one tap a night — good day, okay day, hard day — and shows you the monthly balance. Veterinarians have used "more good days than bad" as a quality-of-life touchstone for decades; we've simply made it visible.

The "Is it time?" conversation

You never have to face this question alone at 2 a.m. Our veterinarians will sit with you — unhurried, on video, as often as you need — to look at your companion's trends together, explain what decline can look like for your dog's conditions, and talk through how families think about this decision. What they will not do is decide for you or give a timeline prediction: this is always a decision you make with your own veterinarian, who can examine your dog in person. What we offer is clarity, preparation, and company.

Comfort at home

Small changes buy real comfort: orthopedic bedding away from drafts, rugs or yoga mats over slick floors, ramps instead of stairs, raised food and water bowls, night lights for cloudy eyes, and shorter, gentler routines that keep the rituals your companion loves. When appetite fades, warming food and hand-feeding small amounts often helps — and any medication questions belong with your in-person veterinarian, who knows your dog's full picture. Ask us anytime for guidance specific to your home and your dog.

When the time comes: in-home services

Many families choose in-home euthanasia so the goodbye happens on a favorite bed, not a clinic table. These services are provided by independent, licensed veterinary providers — not by Senior Paw World — and we're glad to help you find one:

Lap of Love (lapoflove.com) — the largest national network of in-home hospice and euthanasia veterinarians, searchable by zip code. [FILL] Add vetted local independent providers for your launch metros here as the directory grows.

After: grief support and remembering

Grief for a companion is real grief. The Association for Pet Loss and Bereavement (aplb.org) offers chat rooms, counselor directories, and resources; Senior Complete members receive a session with a certified pet-loss grief specialist. And your account becomes a memorial: billing stops the moment you tell us, a donation is made in your dog's name to a senior-dog rescue, and your dog's records, photos, and story remain yours for as long as you want them.

Our commitments on this page: no timeline predictions, no medical judgments from non-veterinarians, no pressure in any direction — and every word above reviewed by a licensed veterinarian. Senior Paw World does not provide euthanasia or in-person medical services; referrals connect you with independent licensed providers.

Terms of Service

Last updated: [FILL date] · Draft for attorney review — not yet effective

1. Who we are

Senior Paw World, Inc. ("SPW," "we," "us") is a California corporation that operates this website, the Senior Paw World membership program, wellness-tracking tools, and related content. SPW is a technology and program company, not a veterinary practice. All veterinary consultations available through the service are provided by independently licensed veterinarians through our clinical services partner, [FILL: partner professional entity name] ("Clinical Partner"). Those veterinarians exercise independent professional judgment; SPW does not direct, control, or interfere with clinical decisions.

2. What the service is — and is not

Memberships provide access to veterinary teleadvice and teletriage: general guidance, education, and help deciding whether a symptom needs in-person or emergency care. Except where a state's law expressly provides otherwise, virtual consultations do not create a veterinarian-client-patient relationship (VCPR), do not include diagnosis, and do not include prescriptions.

The service is not for emergencies. If your pet has a medical emergency, go to the nearest emergency veterinary clinic immediately.

The service is not a substitute for regular in-person veterinary care, is not pet insurance, and is not a pharmacy. Educational content, the Senior Wellness Score, and AI-generated summaries are informational only and are not veterinary advice.

3. Eligibility

You must be 18 or older, reside in the United States, and use the service only for dogs you own or are authorized to care for. The program, memberships, and tracking tools are intended for dogs aged 7 years and older. [ATTORNEY: confirm age-eligibility enforcement language]

4. Memberships, billing, and automatic renewal

• Plans bill monthly or annually at the price shown at checkout, plus applicable taxes, and renew automatically at the end of each period until you cancel.
• By subscribing you authorize recurring charges to your payment method. For annual plans, we will send a renewal reminder before charging.
• You can cancel at any time online from your account page, and cancellation is at least as easy as signup. Cancellation stops future renewals; your membership continues through the period already paid. Refunds are governed by our Refund & Cancellation Policy.
• We may change prices with at least 30 days' notice; changes apply at your next renewal.

5. Fair use of "unlimited" access

"Unlimited" consultations means access without per-visit fees for genuine, personal, non-commercial use for your registered pets (up to 6 per household). We may limit, suspend, or terminate accounts engaged in abuse, harassment of clinicians, commercial resale, or automated access.

6. Emergency fund benefit

Guardian and Complete plans include an emergency fund benefit administered by [FILL: administrator/Clinical Partner name]. It is a membership benefit, not an insurance product, and is subject entirely to the Emergency Fund Terms, including the 14-day waiting period, pre-assessment requirement, 4-hour care window, single annual payout, and direct-to-clinic payment. If there is any conflict between marketing materials and the Emergency Fund Terms, the Emergency Fund Terms control.

7. Your responsibilities

• Provide accurate information about yourself and your pets, and keep your account secure.
• Follow guidance to seek in-person or emergency care when advised.
• Maintain a relationship with a local, in-person veterinarian; our service complements, and cannot replace, hands-on care.

8. Telehealth consent

Use of consultations requires your agreement to the Telehealth Informed Consent, which is incorporated into these Terms.

9. Products, shop, and third parties

Over-the-counter products, lab kits, and other goods may be sold or fulfilled by third parties, including our Clinical Partner's pharmacy platform. Those purchases may carry their own terms, shipping policies, and return rules disclosed at purchase. Insurance offerings linked from our site are provided by licensed third-party insurers; SPW is not an insurer, agent, or broker unless expressly stated, and may receive referral compensation, which we disclose. [ATTORNEY: confirm referral-compensation licensing treatment]

10. Intellectual property

The site, program materials, Senior Wellness Score, and content are owned by SPW or its licensors. We grant you a personal, non-transferable license to use them for your own pet's care. Don't copy, scrape, resell, or create derivative products from them.

11. Privacy

Our Privacy & Data Security Policy explains what we collect and how we use it. Veterinary records created by clinicians are maintained by the Clinical Partner as required by law; you may request copies.

12. Disclaimers

The service is provided "as is" and "as available." To the fullest extent permitted by law, SPW disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. SPW does not warrant that guidance will prevent illness, injury, or death of any animal, or that the service will be uninterrupted or error-free.

13. Limitation of liability

To the fullest extent permitted by law, SPW's total liability for any claim arising out of the service will not exceed the amounts you paid to SPW in the twelve (12) months before the claim, and SPW will not be liable for indirect, incidental, special, consequential, or punitive damages, or loss of companionship. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you. Nothing in these Terms limits liability that cannot be limited by law. Claims arising from clinical care are subject to the responsibility of the treating veterinarian and Clinical Partner. [ATTORNEY: coordinate with Clinical Partner indemnity structure]

14. Indemnification

You agree to indemnify SPW against claims arising from your violation of these Terms, misuse of the service, or infringement of others' rights.

15. Dispute resolution; arbitration; class waiver

[ATTORNEY: insert enforceable arbitration clause with 30-day opt-out, small-claims carve-out, and mass-arbitration protocol, per current California and federal standards.] Any disputes will be governed by California law, without regard to conflict-of-law rules.

16. Changes; termination; contact

We may update these Terms with notice; material changes take effect at your next renewal or 30 days after notice, whichever is later. You may close your account at any time. Questions: legal@seniorpawworld.com, Senior Paw World, Inc., [FILL address].

Privacy & Data Security Policy

Last updated: [FILL date] · Draft for attorney review — not yet effective

1. Information we collect

• Account & contact data: name, email, address, phone, password (hashed).
• Pet & wellness data: your dog's profile, quiz answers, Wellness Scores, weights, symptom logs, uploaded records, and consultation summaries.
• Payment data: processed by Stripe; we never store full card numbers.
• Usage data: device, log, and analytics data via cookies and similar technologies. You can control non-essential cookies via our banner.
• Communications: support emails and, where disclosed, consultation recordings/transcripts maintained by the Clinical Partner.

2. How we use it

To provide and improve the service; personalize your dog's program; process payments; send service, renewal, and (with consent) marketing emails; generate educational AI summaries (your data is not used to train third-party AI models without your consent [ATTORNEY: confirm vendor terms]); comply with law; and protect against fraud and abuse.

3. When we share

With our Clinical Partner (to deliver consultations and the emergency fund benefit); service providers under contract (hosting, payments, email, analytics); professional advisors; and authorities where legally required. In a merger or acquisition, data may transfer with the business under this policy's protections. We do not sell your personal information, and we do not share it for cross-context behavioral advertising without offering an opt-out.

4. Your choices & rights

• Access, correct, download, or delete your account data anytime from your account page or via privacy@seniorpawworld.com.
• Unsubscribe from marketing with one click; service emails (renewals, receipts) continue while you're a member.
• California residents (CCPA/CPRA): you have the rights to know, delete, correct, opt out of sale/share, limit use of sensitive personal information, and not be discriminated against for exercising rights. Submit requests to privacy@seniorpawworld.com or [FILL toll-free/web form]; we verify identity and respond within the statutory period. Authorized agents may act for you.

5. Retention & security

We retain account and wellness data while your account is active and as needed for legal, tax, and safety purposes, then delete or de-identify it. Veterinary consultation records are retained by the Clinical Partner per state record-keeping law. We use encryption in transit, access controls, and vendor security reviews; no system is perfectly secure, and we will notify you of breaches as required by law.

6. Children

The service is for adults 18+. We do not knowingly collect data from children under 13; if you believe a child provided data, contact us and we will delete it.

7. Changes & contact

We'll post updates here and email you about material changes. Contact: privacy@seniorpawworld.com · Senior Paw World, Inc., [FILL address].

Telehealth Informed Consent

Last updated: [FILL date] · Presented as a required checkbox before your first consultation · Draft for attorney review

What you're agreeing to

By using Senior Paw World consultations, you acknowledge and agree to the following:

• Nature of the service. Consultations are provided remotely by video, chat, or phone by independently licensed veterinarians through our clinical services partner. They consist of teleadvice and teletriage: general guidance, education, and help deciding the urgency of a concern.
• Limits of virtual care. The veterinarian cannot physically examine your pet. Except where state law expressly provides otherwise, no veterinarian-client-patient relationship (VCPR) is created, and the veterinarian will not diagnose conditions or prescribe medication. Information you provide (history, photos, video) may be incomplete, which limits the guidance possible.
• Emergencies. Telehealth is never appropriate for emergencies. If your pet shows signs such as difficulty breathing, collapse, seizures, uncontrolled bleeding, suspected poisoning, bloat/distended abdomen, inability to urinate, or severe trauma, go to an emergency veterinary clinic immediately.
• Referral to in-person care. The veterinarian may determine your concern cannot be addressed remotely and will direct you to in-person or emergency care. Following that direction is your responsibility, and outcomes depend on timely in-person treatment.
• Your regular veterinarian. This service supplements — and does not replace — regular in-person veterinary care. You are encouraged to maintain a relationship with a local veterinarian, and we can share consultation summaries with them at your request.
• Records. Consultation records are created and retained by the clinical partner as required by law. You may request copies at any time.
• Technology. Video or chat may fail or degrade. If a session drops, reconnect or contact support; if your pet's condition is worsening, seek in-person care rather than waiting.
• AI tools. Wellness scores, summaries, and educational content generated with AI are informational only, are not reviewed by a veterinarian unless expressly stated, and are not veterinary advice.
• Voluntary consent. You may decline or withdraw consent at any time; doing so ends access to consultations but not your other membership benefits for the paid period.

[ATTORNEY: confirm state-specific consent additions, recording-consent language where sessions are recorded, and Clinical Partner entity name.]

Emergency Fund Terms

Last updated: [FILL date] · Applies to Senior Guardian ($1,500) and Senior Complete ($3,000) plans · Draft for attorney review

1. What the benefit is

Eligible plans include access to a one-time emergency fund of up to the plan's stated limit ($1,500 or $3,000) per membership year, payable directly to a licensed veterinary clinic of your choice for treatment of a life-threatening emergency involving a registered pet. The benefit is administered by [FILL: administrator name] ("Administrator"). Up to 6 domestic pets registered on your account are eligible. The benefit is available in 49 states; it is not available to residents of Washington State, and state availability may change with notice. [ATTORNEY: confirm current availability map with administrator]

2. Conditions that must ALL be met

• Waiting period: 14 days must have passed since your eligible plan started. No exceptions.
• Active payments: your membership payments must be current and uninterrupted for the duration of the subscription period.
• Pre-assessment: before visiting an emergency clinic, you must contact our veterinarians by video call or text with images so they can assess the situation. Qualification of an emergency is at the assessing veterinarian's discretion.
• 4-hour window: you must seek the recommended emergency care within 4 hours of your call/text. Funds are not released for care sought after that window.
• Documentation: a final itemized invoice from a registered, accredited veterinary clinic is required; proof of pet ownership may be requested.

3. How payment works

• Funds are paid by the Administrator directly to the treating clinic after the invoice is received and verified. Funds are never paid to the pet owner and are not transferable.
• The benefit is a single payout per membership year, regardless of invoice amount, up to your plan's limit.
• If the emergency occurs before the end of a yearly subscription, the remaining subscription balance is deducted from the total payout at the time of payment.
• Amounts above the payout limit are your responsibility.

4. What is not covered

Non-life-threatening conditions; wellness, chronic, or elective care; emergencies during the waiting period; care sought without pre-assessment or outside the 4-hour window; pets not registered on your account; and invoices from unlicensed providers. [ATTORNEY: align exclusions verbatim with the Administrator's program rules.]

5. Not insurance

This benefit is not an insurance policy, is not a substitute for pet insurance, and is not regulated as insurance. [ATTORNEY: confirm characterization under California insurance law and each launch state.]

6. Changes and disputes

Benefit terms may change at renewal with notice. Disputes about payout decisions are handled first by the Administrator's review process; unresolved disputes follow the dispute-resolution section of our Terms of Service.

Refund & Cancellation Policy

Last updated: [FILL date] · Draft for attorney review

Canceling

• Cancel anytime from your account page — two clicks, fully online, no phone call required. It's at least as easy as signing up.
• Cancellation stops the next renewal. Your membership and benefits continue through the end of the period you've already paid.
• Annual members receive an email reminder before each renewal charge.

Refunds

• Monthly plans: fees are non-refundable. You can cancel anytime and your membership runs through the period you've paid for.
• Annual plans: if you cancel with 6 or more full months remaining, we refund the remaining unused full months (minus any emergency-fund payout already made). If fewer than 6 months remain, the annual fee is non-refundable. [ATTORNEY: confirm 6-month threshold and disclosure placement]
• If your dog passes away — at any point, on any plan — contact us: billing stops immediately and we refund all unused full months, regardless of the 6-month rule. If your dog passes within the first 30 days of an annual plan, we refund the annual fee in full.
• Product purchases (shop items, lab kits) follow the return policy shown at purchase.

My dog passed away — what happens to my membership?

Tell us, and we stop billing immediately — no questions, no hoops. We refund all unused full months on any plan, regardless of every other rule on this page, and if it happens within the first 30 days of an annual plan, we refund the annual fee in full. We'll also make a donation to a senior-dog rescue in your dog's name. Your account stays open free of charge with a memorial page and all of your dog's records for as long as you want them, and a welcome-back credit will be waiting if another gray muzzle finds you someday.

Refunds are issued to the original payment method within 5–10 business days. Questions: support@seniorpawworld.com.

Accessibility Statement

Last updated: [FILL date]

Senior Paw World is committed to making our website and services usable by everyone, including people with disabilities. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA: semantic headings, sufficient color contrast, keyboard navigability, text alternatives for meaningful images, and reduced-motion support.

Accessibility is ongoing work. If you encounter a barrier — anywhere on the site, in the quiz, or during a consultation — email accessibility@seniorpawworld.com and we will work with you to provide the information or service you need through an alternative method, and fix the underlying issue.